"Female Tank Commander" video

Forsvaret hadde ikke informasjonen du ba om.

Paul-Olivier Dehaye

Dear DEFSTNOR - Defence Staff Norway,

I wish to get access to:

Some documents pertaining to the "Female Tank Commander" advertisement
https://www.youtube.com/watch?v=k3IPA3rx...

I do not wish to get access to any document associated to the production of the video itself. Rather, I wish to get access to any document relating to the conception of the advertising/marketing campaign itself (including any Target Audience Analysis if that methodology was used). I also wish to get access to any document discussing the distribution channels to be used for the video, and the targeting that was possibly done. Finally, I wish to get access to any statistics or data that was collected as part of this advertising/marketing campaign.

Yours faithfully,

Paul-Olivier Dehaye

Thank you for your enquiry. It is registered with reference number 2017006131.
Should you need to contact us, please quote this number.

Yours Sincerely
Norwegian Defence Registry and Archives Office

-----Opprinnelig melding-----
Fra: Paul-Olivier Dehaye [mailto:[Innsyns-e-postadresse #291]]
Sendt: 8. februar 2017 10:04
Til: Forsvaret
Emne: Freedom of Information request - "Female Tank Commander" video

Dear DEFSTNOR - Defence Staff Norway,

I wish to get access to:

Some documents pertaining to the "Female Tank Commander" advertisement https://www.youtube.com/watch?v=k3IPA3rx...

I do not wish to get access to any document associated to the production of the video itself. Rather, I wish to get access to any document relating to the conception of the advertising/marketing campaign itself (including any Target Audience Analysis if that methodology was used). I also wish to get access to any document discussing the distribution channels to be used for the video, and the targeting that was possibly done. Finally, I wish to get access to any statistics or data that was collected as part of this advertising/marketing campaign.

Yours faithfully,

Paul-Olivier Dehaye

-------------------------------------------------------------------

Dette er en innsynsforespørsel sendt inn ved hjelp av nett-tjenesten Mimes brønn.

Disclaimer: This message and any reply that you make will be published on the internet. Our privacy and copyright policies:
https://www.mimesbronn.no/en/help/officers

If you find this service useful as an FOI officer, please ask your web manager to link to us from your organisation's FOI page.

-------------------------------------------------------------------

Hi,

This video is planned, produced and published by NATOs own production team.
The Norwegian Army helped our Nato allies with some organising concerning this production, but NATO is responsible for the product.

If you are interested in NATOs communication strategy or insights concerning choice of distribution channels we would recommend you to contact NATOs communications department directly. Our contact in NATO is [epostadresse].

Regards,

Georg Austad
Head of Social Media
Norwegian Armed Forces Media Centre

-----Opprinnelig melding-----
Fra: Paul-Olivier Dehaye [mailto:[Innsyns-e-postadresse #291]]
Sendt: 8. februar 2017 10:04
Til: Forsvaret
Emne: Freedom of Information request - "Female Tank Commander" video

Dear DEFSTNOR - Defence Staff Norway,

I wish to get access to:

Some documents pertaining to the "Female Tank Commander" advertisement https://www.youtube.com/watch?v=k3IPA3rx...

I do not wish to get access to any document associated to the production of the video itself. Rather, I wish to get access to any document relating to the conception of the advertising/marketing campaign itself (including any Target Audience Analysis if that methodology was used). I also wish to get access to any document discussing the distribution channels to be used for the video, and the targeting that was possibly done. Finally, I wish to get access to any statistics or data that was collected as part of this advertising/marketing campaign.

Yours faithfully,

Paul-Olivier Dehaye

-------------------------------------------------------------------

Dette er en innsynsforespørsel sendt inn ved hjelp av nett-tjenesten Mimes brønn.

Disclaimer: This message and any reply that you make will be published on the internet. Our privacy and copyright policies:
https://www.mimesbronn.no/en/help/officers

If you find this service useful as an FOI officer, please ask your web manager to link to us from your organisation's FOI page.

-------------------------------------------------------------------

Paul-Olivier Dehaye

Dear Forsvaret,

Thank you for your response

Yours sincerely,

Paul-Olivier Dehaye