"Female Tank Commander" marketing campaign

Forsvarsdepartementet hadde ikkje informasjonen du bad om.

Paul-Olivier Dehaye

Dear Ministry of Defence,

I wish to get access to:

_Some_ documents pertaining to the "Female Tank Commander"
advertisement
https://www.youtube.com/watch?v=k3IPA3rx...

I do not wish to get access to any document associated to the audiovisual production of the video itself, or the assignment of staff for acting etc. Rather, I wish to get access to any document relating to the overall conception of the advertising/marketing campaign itself (including any Target Audience Analysis if that methodology was used). I also wish to get access to any document discussing the distribution channels to be used for the video, and the targeting that was possibly done. Finally, I wish to get access to any statistics or data that was collected as part of this advertising/marketing campaign.

Yours faithfully,

Paul-Olivier Dehaye

Postmottak FD, Forsvarsdepartementet

Dear Mr. Dehaye,
As far as the Norwegian Army is concerned, we have no conceptualisation or other analysis pertaining to the video that you enquire about.

From our perspective, it is not an advertisement, rather an informational product for social media use, presenting the Norwegian contribution to the allied effort.

NATO TV contacted our battalion commander directly and requested that he identified a suitable soldier to represent the unit and the contribution. He selected the soldier which ended up in the video. She is a highly respected tank commander in the Telemark battalion and is expressing her own views in the video.
There was no script during the interview, but it is edited by NATO TV afterwards.

On all further questions regarding intention, methodology, distribution etc I must refer you to NATO TV.

Best regards,
Brede Hertzenberg
Chief of Communication, Norwegian Army

-----Opprinnelig melding-----
Fra: Paul-Olivier Dehaye [mailto:[Innsyns-e-postadresse #293]]
Sendt: 8. februar 2017 10:10
Til: Postmottak FD <[epostadresse]>
Emne: Freedom of Information request - "Female Tank Commander" marketing campaign

Dear Ministry of Defence,

I wish to get access to:

_Some_ documents pertaining to the "Female Tank Commander"
advertisement
https://www.youtube.com/watch?v=k3IPA3rx...

I do not wish to get access to any document associated to the audiovisual production of the video itself, or the assignment of staff for acting etc. Rather, I wish to get access to any document relating to the overall conception of the advertising/marketing campaign itself (including any Target Audience Analysis if that methodology was used). I also wish to get access to any document discussing the distribution channels to be used for the video, and the targeting that was possibly done. Finally, I wish to get access to any statistics or data that was collected as part of this advertising/marketing campaign.

Yours faithfully,

Paul-Olivier Dehaye

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Paul-Olivier Dehaye

Dear Mr Hertzenberg,

Thank you for your informative and extremely quick response.

Yours sincerely,

Paul-Olivier Dehaye